Person-of-Interest
Im Joel Yaffe, Gen-x tech-industry pioneer from Montreal, Canada. Best known for launching Montreal's 1st tech incubator, Ideas2Market where I founded several incredible companies notably; GuestDriven, I Can Go Without, PotCoin and the award-winning Apple Authorized Service Provider ​iTechnique.
Today, as Managing Partner of Arcana Concept, I ensure that our lab-studio-fund model empowers creators to bring their visions to life. By blending innovative business strategies, intuitive design, and a commitment to #tech4good, I lead our team in delivering solutions that not only scale but truly make a positive impact. Our approach ensures we stay ahead of the curve, offering our partners a unique advantage in the ever-evolving landscape of creativity and technology.

www.arcanaconcept.com

Arcana Concept - Lab | Studio | Fund

Multidisciplinary Venture Lab specializing in product, strategy, and growth.

Skills
Leadership
High stakes strategic decision-making
Proven Disruptor
Innovative solution development and market disruption
Vision
Broad skill set: High-efficiency, High-output
Driver of Excellence
Best-in-class, award-winning
Currently working on..
SHELTR

GitHub

sheltr-v2/README.md at main · mrj0nesmtl/sheltr-v2

This initiative is brought to you by Joel Yaffe of Arcana Concept leveraging a unique Lab-Studio-Fund model to incubate, develop, and launch transformative ideas into the world. - mrj0nesmtl/sheltr-v2

SHELTR is a non-profit initiative by Arcana Concept using technology to combat homelessness. The platform will leverage QR code donations, blockchain transparency, and AI-powered financial tools to provide immediate support, housing and empowerment tools to those experiencing homelessness. The entire system is free for shelters and participants, emphasizing automation, sustainability, and community engagement through social media. The project aims for large-scale impact by combining technology with venture philanthropy.
Knowledge
Education
Concordia University [DNC]
B.Comp.Sc. Maj.,
PoliSc. Min.
Certs
Certified Network Administrator
Apple Certified Mac Technician [ACMT]
Certified Google Tech
Platforms
Full Stack App Developer:
JS, TSX, React, TailwindCSS, SQL
Cursor, Github, Asana, VSCode, AWS, Mongo, Airtable, Supabase
Shopify, Webflow, Figma, Canva, Open AI, Cassidy, Midjourney, Make.com, Zapier, Cursor, Replit
MS Teams, Slack, Discord, Google, etc, Cryptocurrency, Token and NFT Development
Professional Highlights
GuestDriven
GuestDriven is a Mobile Guest Engagement platform that enables hotels to interact directly with guests via their mobile devices. Valuable marketing data, including guest preferences and behaviors and social media profiles, is passed to hoteliers, which can be leveraged to elevate guest experience and increase revenues by offering personalized perks, promotions and rewards. An integrated suite of specialized tools for targeting, campaigning and interacting with guests at every stage of travel assists hospitality brands in enablement of customer advocacy, allowing hotels to reward loyalty in real-time. GuestDriven was named a Top 20 Company by the Canadian Innovation Exchange. Founded by Joel Yaffe in 2010 as mConcierge and headquartered in Montreal, Canada, GuestDriven has implementations in over 60 cities worldwide.

Crunchbase

GuestDriven - Crunchbase Company Profile & Funding

GuestDriven is a Mobile Guest Engagement platform that helps hotels build better guest relationships and earn more revenue.

01:24

YouTube

GuestDriven

Multimedia video by Levitate Studios Guestdriven Cofounder Joel Yaffe

38:35

YouTube

GuestDriven Express - Guest Engagement Platform

I Can Go Without
I Can Go Without is a "social-giving" platform that enabled hive philanthropy by connecting causes and donors in a fun engaging way. We simply allow people to swap a WANT, for someone else's NEED.

Mashable

6 Apps That Fit Charity Into Your Daily Routine

BetaKit

Mashable Gives Nod to Montreal's I Can Go Without in Top Charity Apps | BetaKit

Mashable has selected Montreal's I Can Go Without as one of its "6 Apps That Fit Charity into Your Daily Routine"

PotCoin Cryptocurrency
Potcoin was cIn 2014, Joel Yaffe and Nick Iversen launched Potcoin to address the unique challenges facing the cannabis industry, specifically by providing a secure and legal banking alternative. As pioneers in both cryptocurrency and the cannabis space, they had to navigate a nascent market filled with skepticism and regulatory hurdles. Despite these challenges, Potcoin became the 32nd cryptocurrency in the world, solidifying its place in the early history of digital currency.reated to navigate the complex waters of the cannabis industry, providing a secure and legal banking alternative. Joel Yaffe, alongside Nick Iversen, embarked on a journey to bring Potcoin to life, navigating the nascent and turbulent seas of cryptocurrency. In 2014, amidst skepticism and regulatory hurdles, Potcoin emerged as the 32nd cryptocurrency in the world, marking its place in the digital ledger of history.

BetaKit

Yep, The Montrealer Who Invented PotCoin Has Now Installed ATMs in Denver | BetaKit

You heard it here.

VICE

Stoners Now Have Their Own Cryptocurrency: PotCoin

PotCoins are held by medical pot dispensaries, weed growers and other potrepreneurs looking to squirrel away cash.

CoinMarketCap

PotCoin price today, POT to USD live price, marketcap and chart | CoinMarketCap

The live PotCoin price today is $0.001929 USD with a 24-hour trading volume of $36.55 USD. We update our POT to USD price in real-time.

Mother Jones

Banks Won’t Do Business With Legal Marijuana Sellers. Enter PotCoin.

This new virtual currency aims to be the pot industry's bitcoin.

12:09

YouTube

Trump Meets Kim Jong-un: A Closer Look

Seth takes a closer look at the historic meeting between President Trump and North Korea's Kim Jong-un. » Subscribe to Late Night: http://bit.ly/LateNightSeth » Get more Late Night with Seth Meyers: http://www.nbc.com/late-night-with-seth-meyers/ » Watch Late Night with Seth Meyers Weeknights 12:35/11:35c on NBC. LATE NIGHT ON SOCIAL Follow Late Night on Twitter: https://twitter.com/LateNightSeth Like Late Night on Facebook: https://www.facebook.com/LateNightSeth Find Late Night on Tumblr: http://latenightseth.tumblr.com/ Connect with Late Night on Google+: https://plus.google.com/+LateNightSeth/videos Late Night with Seth Meyers on YouTube features A-list celebrity guests, memorable comedy, and topical monologue jokes. NBC ON SOCIAL  Like NBC: http://Facebook.com/NBC Follow NBC: http://Twitter.com/NBC NBC Tumblr: http://NBCtv.tumblr.com/ NBC Pinterest: http://Pinterest.com/NBCtv/ NBC Google+: https://plus.google.com/+NBC YouTube: http://www.youtube.com/nbc NBC Instagram: http://instagram.com/nbc Trump Meets Kim Jong-un: A Closer Look- Late Night with Seth Meyers https://youtu.be/Nw-BMNnr1Ko Late Night with Seth Meyers http://www.youtube.com/user/latenightseth #ACloserLook #LNSM #SethMeyers

02:30

YouTube

Dennis Rodman Visits The 'Stoner Paradise' Known As North Korea

After all of President Trump's campaign promises, who would have thought the man with bizarre hair negotiating with North Korea would be Dennis Rodman? Subscribe To "The Late Show" Channel HERE: http://bit.ly/ColbertYouTube For more content from "The Late Show with Stephen Colbert", click HERE: http://bit.ly/1AKISnR Watch full episodes of "The Late Show" HERE: http://bit.ly/1Puei40 Like "The Late Show" on Facebook HERE: http://on.fb.me/1df139Y Follow "The Late Show" on Twitter HERE: http://bit.ly/1dMzZzG Follow "The Late Show" on Google+ HERE: http://bit.ly/1JlGgzw Follow "The Late Show" on Instagram HERE: http://bit.ly/29wfREj Follow "The Late Show" on Tumblr HERE: http://bit.ly/29DVvtR Watch The Late Show with Stephen Colbert weeknights at 11:35 PM ET/10:35 PM CT. Only on CBS. Get the CBS app for iPhone & iPad! Click HERE: http://bit.ly/12rLxge Get new episodes of shows you love across devices the next day, stream live TV, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B --- The Late Show with Stephen Colbert is the premier late night talk show on CBS, airing at 11:35pm EST, streaming online via CBS All Access, and delivered to the International Space Station on a USB drive taped to a weather balloon. Every night, viewers can expect: Comedy, humor, funny moments, witty interviews, celebrities, famous people, movie stars, bits, humorous celebrities doing bits, funny celebs, big group photos of every star from Hollywood, even the reclusive ones, plus also jokes.

iTechnique AASP
Operated an award-winning Apple Authorized Service Provider since 2005, receiving best-in-class awards every year.

www.itechnique.ca

Mac Repairs & Apple Service Toronto | i-technique

Mac Repairs & Apple Service - We're an Authorized Apple Service Provider (AASP) on Yonge Street near Eglinton in Toronto. We specialize in the diagnosis, servicing, and repair of Apple products.

00:14

YouTube

iTechnique promo clip 001 by Joel Yaffe

Master

00:06

YouTube

iTechnique promo clip 006 by Joel Yaffe

Clip 6 - Animation for 4200 Lobby Produced by - Joel Yaffe

00:39

YouTube

iTechnique promo clip 004 by Joel Yaffe

iTechnique promo clip 001 by Joel Yaffe

Activities
My Dog 🐾🦴
Loving father to Gunnar Blaze, a 14-year-old German Shepherd, showcasing dedication and care in personal life.
Community 🫶
Volunteer, Resilience;
Meals on Wheels
Sandwich Prep Duty
CoD Gamer 🎮
Demonstrating strategic thinking and quick reflexes in competitive gaming. ACTIVISION ID mrjones#1730324
Fun Fact
Loft des Arts Syndicate Contributing to the management of one of Montreal's most prestigious addresses.

Google Maps

Lofts des Arts · 1625 Clark St, Montreal, Quebec H2X 2R4, Canada

★★★★★ · Condominium complex

Connect
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