Person-of-Interest

GitHub

mrj0nesmtl - Overview

Founder & Developer. mrj0nesmtl has 5 repositories available. Follow their code on GitHub.

Hello World!
I'm Joel Yaffe, Gen-X tech pioneer from Montreal. Best known for launching Montreal's first tech incubator way back in 2000! Ideas2Market was where we incubated and launched several notable ventures; MConcierge + GuestDriven, I Can Go Without, PotCoin, and an award-winning Apple Authorized Service Provider โ€‹iTechnique.
Today, I am shaping a future with Arcana Concept. Blending innovative business strategies, intuitive design, and a commitment to tech-for-good, Arcana delivers concepts that not only scale but truly make a positive impact. My approach ensures we all stay ahead of the curve, offering our partners a unique advantage in the ever-evolving landscape of creativity and technology.

www.arcanaconcept.com

Arcana Concept - Lab | Studio | Fund

Multidisciplinary Venture Lab specializing in product, strategy, and growth.

Skills
Leadership
High stakes strategic decision-making
Proven Disruptor
Innovative solution development and market disruption
Vision
Broad skill set: High-efficiency, High-output
Driver of Excellence
Best-in-class, award-winning
Knowledge ๐Ÿง 
AI & Machine Learning ๐Ÿค–
  • LLMs & Frameworks: OpenAI (GPT-4, GPT-3.5), Anthropic, Olama, Agentic Development, LangChain, LlamaIndex
  • AI Platforms: LM Studio, Kismet, Perplexity, Midjourney (Image AI)
  • AI Chatbot Engineering: Python scripting for multi-tenant AI chatbots, embeddings management, vector search, semantic search, prompt engineering, knowledge ingestion pipelines
  • NLP & Embeddings: OpenAI Embeddings, Firestore vector storage, semantic search, knowledge base construction
Backend & Cloud ๐Ÿ˜ถโ€๐ŸŒซ๏ธ
  • Languages: Python (FastAPI, asyncio, advanced scripting), TypeScript (Node.js, Next.js )
  • Databases: Firestore, Supabase, MongoDB, Airtable, SQL (Postgres, MySQL)
  • Cloud Platforms: Google Cloud (Cloud Run, Firebase, App Hosting), AWS, Vercel, Replit
  • API Development: RESTful APIs, OpenAPI/Swagger, GraphQL, Genql
  • LM Studio; Huggingface access.
  • Serverless & Microservices: Google Cloud Run, Firebase Functions, Docker, containerization
  • Automation: Python scripting for migrations, data cleanup, notification systems, and deployment
  • MCP Agentic Development
Frontend & UI/UX
  • Frameworks: React, Next.js (App Router), TSX, TypeScript (strict mode)
  • Component Libraries: Shadcn/ui, Radix UI, Tailwind CSS (with atomic design, strict class sorting)
  • Design Tools: Figma, Canva, Webflow
  • UX Patterns: Atomic Design, accessibility-first, responsive/mobile-first, modern dashboard UIs
DevOps & Tooling
  • Development Tools: VS Code, Cursor IDE, Replit, GitHub, Git (feature branching, CI/CD)
  • Scripting & Automation: Bash, Python, Node.js, npm/yarn, custom deployment scripts
  • Testing: Unit, integration, E2E (Jest, Pytest), Storybook, TSDoc, Zod for runtime validation
  • Monitoring & Logging: Cloud Build, Google Cloud Console, custom health checks, analytics endpoints
OpSec & Compliance
  • Security Tools: Invicti, Fortify, Nessus, Google Cloud IAM, Firebase Auth, RBAC, JWT
  • Best Practices: Multi-tenant isolation, X-Tenant-ID headers, Firestore security rules, environment variable management, audit logging
Automation & Integration
  • Workflow Automation: n8n, Make, Zapier, Asana, MS Teams, Slack, Discord
  • Notification Systems: Real-time notifications, cross-tenant messaging, Firestore triggers, platform-level and tenant-level notification architecture
Web3, Blockchain & Crypto
  • Technologies: Cryptocurrency, Token & NFT Development, PotCoin, blockchain integrations
Project & Product Management
  • Methodologies: Agile, feature branching, dual-machine workflow, session-based documentation
  • Documentation: TSDoc, OpenAPI, Storybook, README, implementation guides, changelogs, onboarding docs
Happening Now ๐Ÿ‘€
Local. Private. Insanely Powerful.
An agentic system that learns, adapts, and grows with you, your team, your life.

ARCANA

ARCANA - Intelligence Unleashed

Mystical web-weaving AI platform for enterprise automation, knowledge management, and intelligent collaboration. Arachnoid intelligence connecting data, people, and processes.

SHELTR is a tech-for-good, non-profit initiative leveraging technology to fight homelessness. QR codes, blockchain and AI-driven financial tools produce immediate aid and long-term housing solutions. The platform fosters partnerships with shelters, influencers, businesses, and social services to create a comprehensive support network. A key component is a โ€œsmart contractโ€ housing fund financed by a percentage of all donations, helping individuals transition into affordable emergency housing quickly. The project emphasizes dignity, privacy, community, transparency, and global scalability to address homelessness worldwide.

GitHub

GitHub - mrj0nesmtl/sheltr-ai: An ecosystem where every donation creates immediate, transparent impact through direct participant empowerment.

An ecosystem where every donation creates immediate, transparent impact through direct participant empowerment. - mrj0nesmtl/sheltr-ai

Discover Arcana Concept, the multidisciplinary venture studio specializing in AI product development, business strategy, and integration. They focus on creating impactful, market-ready solutions for organizations looking to use technology for good.

Spotify

Tomes of Arcana

Podcast ยท Arcana Concept ยท Discover Arcana Concept, the multidisciplinary venture studio specializing in AI product development, business strategy, and integration. They focus on creating impactful, market-ready solutions for organizations looking to use technology for good.

Career Highlights
GuestDriven & mConcierge
GuestDriven is a Mobile Guest Engagement platform that enables hotels to interact directly with guests via their mobile devices. Valuable marketing data, including guest preferences and behaviors and social media profiles, is passed to hoteliers, which can be leveraged to elevate guest experience and increase revenues by offering personalized perks, promotions and rewards. An integrated suite of specialized tools for targeting, campaigning and interacting with guests at every stage of travel assists hospitality brands in enablement of customer advocacy, allowing hotels to reward loyalty in real-time. GuestDriven was named a Top 20 Company by the Canadian Innovation Exchange. Founded by Joel Yaffe in 2010 as mConcierge and headquartered in Montreal, Canada, GuestDriven has implementations in over 160 cities worldwide.

Crunchbase

GuestDriven - Crunchbase Company Profile & Funding

GuestDriven is a Mobile Guest Engagement platform that helps hotels build better guest relationships and earn more revenue.

01:24

YouTube

GuestDriven

Multimedia video by Levitate Studios & GuestDriven Founder, Joel Yaffe.

38:35

YouTube

GuestDriven Express - Guest Engagement Platform

I Can Go Without
I Can Go Without is a "social-giving" platform that enabled hive philanthropy by connecting causes and donors in a fun engaging way. We simply allow people to swap a WANT, for someone else's NEED.
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Mashable

6 Apps That Fit Charity Into Your Daily Routine

BetaKit

Mashable Gives Nod to Montreal's I Can Go Without in Top Charity Apps | BetaKit

Mashable has selected Montreal's I Can Go Without as one of its "6 Apps That Fit Charity into Your Daily Routine"

PotCoin Cryptocurrency
Potcoin was founded in 2014 by Joel Yaffe and Nick Iversen. Amidst regulatory hurdles, Potcoin emerged as the 32nd cryptocurrency in the world, marking its place in the digital ledger of history. Potcoin address the unique challenges facing the cannabis industry, specifically by providing a secure and legal banking alternative. As pioneers in both cryptocurrency and the cannabis space, Potcoin had to navigate a nascent market filled with skepticism and legal hurdles. Despite these challenges, Potcoin solidified its place in the early history of cryptocurrency. Joel and Nick embarked on a journey to bring Potcoin to life, navigating the nascent and turbulent seasand merged as nothing short of Iconic.

BetaKit

Yep, The Montrealer Who Invented PotCoin Has Now Installed ATMs in Denver | BetaKit

You heard it here.

VICE

Stoners Now Have Their Own Cryptocurrency: PotCoin

PotCoins are held by medical pot dispensaries, weed growers and other potrepreneurs looking to squirrel away cash.

CoinMarketCap

PotCoin price today, POT to USD live price, marketcap and chart | CoinMarketCap

The live PotCoin price today is $0.001929 USD with a 24-hour trading volume of $36.55 USD. We update our POT to USD price in real-time.

Mother Jones

Banks Wonโ€™t Do Business With Legal Marijuana Sellers. Enter PotCoin.

This new virtual currency aims to be the pot industry's bitcoin.

12:09

YouTube

Trump Meets Kim Jong-un: A Closer Look

Seth takes a closer look at the historic meeting between President Trump and North Korea's Kim Jong-un. ยป Subscribe to Late Night: http://bit.ly/LateNightSeth ยป Get more Late Night with Seth Meyers:ย http://www.nbc.com/late-night-with-seth-meyers/ ยป Watch Late Night with Seth Meyers Weeknights 12:35/11:35c on NBC. LATE NIGHT ON SOCIAL Follow Late Night on Twitter:ย https://twitter.com/LateNightSeth Like Late Night on Facebook:ย https://www.facebook.com/LateNightSeth Find Late Night on Tumblr:ย http://latenightseth.tumblr.com/ Connect with Late Night on Google+:ย https://plus.google.com/+LateNightSeth/videos Late Night with Seth Meyers on YouTube features A-list celebrity guests, memorable comedy, and topical monologue jokes. NBC ON SOCIALย  Like NBC:ย http://Facebook.com/NBC Follow NBC:ย http://Twitter.com/NBC NBC Tumblr:ย http://NBCtv.tumblr.com/ NBC Pinterest:ย http://Pinterest.com/NBCtv/ NBC Google+:ย https://plus.google.com/+NBC YouTube:ย http://www.youtube.com/nbc NBC Instagram:ย http://instagram.com/nbc Trump Meets Kim Jong-un: A Closer Look- Late Night with Seth Meyers https://youtu.be/Nw-BMNnr1Ko Late Night with Seth Meyers http://www.youtube.com/user/latenightseth #ACloserLook #LNSM #SethMeyers

02:30

YouTube

Dennis Rodman Visits The 'Stoner Paradise' Known As North Korea

After all of President Trump's campaign promises, who would have thought the man with bizarre hair negotiating with North Korea would be Dennis Rodman? Subscribe To "The Late Show" Channel HERE: http://bit.ly/ColbertYouTube For more content from "The Late Show with Stephen Colbert", click HERE: http://bit.ly/1AKISnR Watch full episodes of "The Late Show" HERE: http://bit.ly/1Puei40 Like "The Late Show" on Facebook HERE: http://on.fb.me/1df139Y Follow "The Late Show" on Twitter HERE: http://bit.ly/1dMzZzG Follow "The Late Show" on Google+ HERE: http://bit.ly/1JlGgzw Follow "The Late Show" on Instagram HERE: http://bit.ly/29wfREj Follow "The Late Show" on Tumblr HERE: http://bit.ly/29DVvtR Watch The Late Show with Stephen Colbert weeknights at 11:35 PM ET/10:35 PM CT. Only on CBS. Get the CBS app for iPhone & iPad! Click HERE: http://bit.ly/12rLxge Get new episodes of shows you love across devices the next day, stream live TV, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B --- The Late Show with Stephen Colbert is the premier late night talk show on CBS, airing at 11:35pm EST, streaming online via CBS All Access, and delivered to the International Space Station on a USB drive taped to a weather balloon. Every night, viewers can expect: Comedy, humor, funny moments, witty interviews, celebrities, famous people, movie stars, bits, humorous celebrities doing bits, funny celebs, big group photos of every star from Hollywood, even the reclusive ones, plus also jokes.

i-Technique Apple Service Providers
My first "business venture". ๐Ÿ’™ We founded and operated iTechnique - the award-winning Apple Authorized Service Provider. Established in Montreal in 2005, and Toronto in 2009 receiving best-in-class awards every year.

www.itechnique.ca

Mac Repairs & Apple Service Toronto | i-technique

Mac Repairs & Apple Service - We're an Authorized Apple Service Provider (AASP) on Yonge Street near Eglinton in Toronto. We specialize in the diagnosis, servicing, and repair of Apple products.

00:14

YouTube

iTechnique promo clip 001 by Joel Yaffe

Master

00:06

YouTube

iTechnique promo clip 006 by Joel Yaffe

Clip 6 - Animation for 4200 Lobby Produced by - Joel Yaffe

00:39

YouTube

iTechnique promo clip 004 by Joel Yaffe

iTechnique promo clip 001 by Joel Yaffe

Activities~Hobbies
My Dog ๐Ÿพ ๐Ÿฆด
Loving father to Gunnar Blaze, a 14-year-old German Shepherd, showcasing dedication and care in personal life.
Community ๐Ÿซถ
Volunteer; Resilience
Meals on Wheels ๐Ÿš™
Sandwich Duty ๐Ÿฅช
CoD Gamer ๐ŸŽฎ
Demonstrating strategic thinking and quick reflexes in competitive gaming. ACTIVISION ID mrjones#1730324
Fun Fact
Loft des Arts Syndicate Contributing to the management of one of Montreal's most prestigious addresses.

Google Maps

Lofts des Arts ยท 1625 Clark St, Montreal, Quebec H2X 2R4, Canada

โ˜…โ˜…โ˜…โ˜…โ˜… ยท Condominium complex

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